IAB and LBi Research Shows Up Social Media Failings
55% of UK organisations have adapted their strategies to become more social, according to research from The Interactive Advertising Bureau and marketing and technology agency LBi. But the research also shows that 27% of them don’t know how their social media success is measured.
Never make assumptions, do not overlook the obvious and do not omit stating the obvious
Here Trevor Flannery gives some sound advice for agencies when palnning their next new business push...
For many agencies irrespective of size or how well-developed their new business development strategy is, there will always be challenges that need to be confronted and met. This highlights the importance of not only having a game plan but also the need to review it regularly, refine it and calibrate marketing support activity accordingly.
George Frey, VP Marketing, at emarsys oulines the essentials of implementing a successful marketing automation strategy